Tis the Season to be Shopping: How Virtual Goods Are Impacting Holiday...
E-cards to virtual meals - how virtual goods have changed in 15 years.
View ArticleThe ROPO Effect: Measure, Search & Destroy
Search marketers must acknowledge the offline world's contributions to marketing innovation in the online world. This starts with proper measurement of the research online, purchase offline (ROPO)...
View ArticleSearch Week in Review for Jan. 22, 2011
Our big gift for small businesses - Google Small Business Europe Giving Google Mixed Signals: EU Hands Out Antitrust Questionnaire by Frank Watson Giving young mathematicians the chance to shine -...
View Article3 Link Marketing Strategies for Online Retailers
Link development for an online retailer has its challenges. Here are three strategies.
View ArticleGoogle Wallet: Android NFC Payment System Announced
Google announce the release of Near Field Communications (NFC) payment system for Android, Google Wallet. With partnership support from Citi, MasterCard, First Data and Sprint, Google hopes to...
View ArticleFather's Day 2011 Google Logo: A Tie for Dads
Happy Father's Day to Dads everywhere! Just as it has done since 2000, Google has posted a special logo for that special third Sunday every June dedicated to honoring fathers. Google's Doodle is...
View ArticleGifting Online & Offline: Not Just Holidays Anymore
Insights on search behavior around gifting from analyzing the back to school period, why gifting slows down in July-August, and examining last-minute gadgets and computers around the December holidays.
View Article11 Social Media Tips for the Holidays
For many brands the holiday spending season represents the largest chunk of revenue for the entire year. A bad season certainly won't start off the new year well. All the more reason to get started on...
View ArticleSocial TV Grows Up: Communities and Advertisers Flock
Several applications have sprung up that tie real-world actions to online communities, and allow for an experience that goes beyond the TV screen and into the palm of viewers’ hands. Here are a few...
View ArticleKick-Start Your PPC Campaign in 6 Easy Steps
Now is the perfect time to make changes, giving you a good few months of “normal” search traffic to analyze before major events like Christmas begin to make their presence known. Here are some tips to...
View ArticleValentine’s Day 2012 Ideas for Marketers
Valentines Day is less than two weeks away. For marketers looking to take advantage, Google and Microsoft adCenter have provided several ideas based on what users are already searching for. Top...
View ArticleNew Killer Facebook Broad Targeting Options
Whether your Facebook ads are targeting people who have recently moved, pregnant women, educators, ethnicities, or people looking to buy a car, these quick, easy, and practically painless options are...
View ArticleGoogle+ Local Marketing Pilot Programs for Large Brands Show Promise
Opportunity abounds for nimble brands that embrace Google+. Local marketers have a new but challenging opportunity to tackle. Here's why brands should launch a local marketing Google+ pilot program and...
View Article131 (Legitimate) Link Building Strategies
Link building remains a critical element of marketing – one that is constantly evolving. Stay safe with these creative, proven tactics, including some link building fundamentals, content creation,...
View Article5 Ways to Boost B2B Conversions
Put yourself in your prospects' shoes and ask: what are they going to be worried about? Is it implementation? Price? A missing feature? How can you assuage those fears and engage them without risk....
View Article3 Mobile Marketing Must Haves for the Holiday Season
A flood of mobile device sales throughout the year means mobile is poised to play an even more crucial role in the holiday season. Here’s how retailers can create a fully mobile-optimized holiday...
View ArticleNote to FTC: Google Satisfies Information Needs Way More Than Shopping Needs
Government time and money could be better used supporting the type of innovation at companies like Google – as opposed to pandering to the sour grapes of a few envious competitors who just happen to be...
View ArticleHow to Make Your Ecommerce Site Link Worthy
Unless you are a top notch big brand that can seemingly do no wrong, you're going to have to step up your game and stop thinking that you'll just magically build links and attract users. Here are some...
View ArticleThe Golden Rules Of Link Building
As much as link building has been shaken up of late, several things remain the same. Many of the same ideas and tactics that worked years ago still do. These seven link building rules will help you get...
View ArticleGoing Global: Localize Your Message for Holiday Retail Traffic
The holiday season is nearing and retailers are gearing up to attract an influx of shoppers. Here are four ways e-commerce companies can reach a wide scope of holiday consumers in different cultures...
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